Wizwedge was born of a passion of one man, Jean-Luc Guer, for sports and athletes. He came from a modest background in the Paris suburbs, and when he was a teenager his dream was to become the next Johan Cruyff, the Dutch soccer magician, who was his model. A defensive midfielder seen as one of the rising stars in the region, he was a big fan of Red Star FC, where he wanted to play. He wore Rivat shoes, developed by the French firm of the same name in Romans sur Isère. Was it a sign of things to come? A desire to stand out? Jean-Luc adored the elegance of full-grain leather shoes with translucent outer soles, but unfortunately he had to give up his professional career because of recurrent injuries.
He found a way to stay in contact with the sports community by becoming a podiatrist more than twenty years ago. He observed, provided cared and witnessed all the possibilities for progress within reach – progress toward better protecting the physical integrity of athletes and improving their performances. After a quick analysis showing that certain sports shoes were obsolete, or even harmful, he worked tirelessly for years to create and perfect a unique, revolutionary concept that has been scientifically recognized: Wizwedge.
Then, to bring this crazy idea to life, Jean-Luc put together a team of experts made up of researchers, medical doctors and high-level athletes. He filed many patents, including the Wedge Box, which now lets you customize your shoes for optimum running.